Kai Cenat x Nike to Release Air Max 1 “Low Poly” as First Pre-Order Sneaker
In partnership with popular streamer Kai Cenat, Nike will launch their inaugural pre-order release- an Air Max 1 “Low Poly”. The Cenat partnership with Nike indicates remarkable progress in the burgeoning Web3 world on both sides of the collaboration.
A sneaker Digital and in Reality
Release Date: The Air Max 1 “Low Poly” is part of Nike’s. On the left, the sneaker exists in a physical form — on the right, it comes in a digital form that sits upon Nike’s SWOOSH platform. Inspired by low poly 3D models, the design is angular and rough in styling to differentiate itself from a traditional look. Classic Air Max 1 “Sport Red” Though fans of the classic and colorway should notice a few familiar elements due to the shoe’s base design, it gains plenty of its own unique distinctions thanks to the low poly effect.
Nike is unveiling the shoe with a digital-first experience via. The SWOOSH Web3 platform, will enable users to interact with an immersive experience called “Max’s Lab,” where they can discover more about the sneaker.
Sneaker Apparel Collaboration Both Virtual and Physical.
While Nike has released digital sneakers in the past — including their furry Air Max 90 “Duck Camo” released on Cyber Monday last year, which sold out in around 30 minutes. The first time this is happening in a pre-order on the SWOOSH platform, like the NFT holder exclusive Air Force 1 Lows. You can reserve the Air Max 1 “Low Poly” on October 8 for a price of $150. Customers can then order one pair for themselves, with orders expected to begin shipping 120 days after ordering.
Kai Cenat Explains His Part in the Collaboration
More recently, Kai Cenat made history as the first streamer to ink a deal with Nike—a major accomplishment in both the streaming and sneaker spheres this past year. The Air Max 1 “Low Poly” is the jawn that appears to be the first serious product of this collaboration. A new promotional video posted on the. In the ad (watch below), with SWOOSH,, Cenat is shown entering a low poly version of his Glass House gaming stream setup, complete with pixelated cheetah print rugs and old-timey arcade machines, giving the campaign an intimate feel.
Cenat may not have had much say in the sneaker’s design, but his role has definitely been amplified with his energetic unboxing of the sneakers—he goes so far as to point out that Swoosh and mudguard are rigid—which is mostly subpar branding content.
A Glimpse Inside the Future of Sneaker Culture
Web3 in relation to Nike is not brand new territory — joining the Web3 parade, Nike acquired digital sneaker studio RTFKT last year and has released some exclusive NFT sneaker drops since then. The Air Max 1 “Low Poly” serves as a means of connecting the physical and digital planes so that sneakerheads can more easily interact with their favorite Nike items.
With pre-order on October 8, the fans of both Kai Cenat and Nike are excited to see how this partnership will pave the way for the future of sneaker culture as well as seamless digital experiences.
Conclusion
Few claim that Nike Air Max 1 “Low Poly” is beautiful, but are a great metaphor of brands who brings together the physical and digital space. The Nike x Kai Cenat Collection pushed the boundaries of sneaker culture by merging technology with fashion and local engagement, emboldened by this launch. Peruse the images above and keep an eye out for your size when pre-orders go live on October 8, 2025.