The Chicken Big Mac Arrives At U.S. McDonald's Locations On October 10photo:Macdonald's USA

The Chicken Big Mac Arrives At U.S. McDonald’s Locations On October 10

The Chicken Big Mac Arrives At U.S. McDonald's Locations On October 10
photo:Macdonald’s USA

The fast food giant is changing the game on its famed Big Mac by giving it a new dimension — as a Chicken Big Mac. Releasing this month in the States, the limited time item replaces the beef patties with crispy tempura battered chicken patties topped-tableside with Big Mac sauce, lettuce, cheese and pickles. McDonald’s is now offering the long-awaited sandwich to U.S. customers following its success in global markets

What is the Chicken Big Mac?

Based on their time machine-like abilities, we probably also shouldn’t be surprised by the Chicken Big Mac—a version simply swaps out two beef patties for chicken. Then there’s the rest of the sandwich, which still comes with McDonald’s classic Big Mac sauce, shredded lettuce, pickles and a slice American cheese — all between two sesame seed buns.

You may remember that McDonald’s tested the Chicken Big Mac in Miami last year, and it proved to be quite popular. But on the international front it has been a success, particularly in the U.K., where all available stock sold out within 10 days.

Chicken Big Mac Nutrition Facts

And for those who want to know if this new addition gives you good nutrition here — the Chicken Big Mac:

Calories: 530

Total Fat: 20g

Carbohydrates: 61g

Protein: 25g

It’s a filling sandwich, both in taste and in crunch: good for the McDonald’s customers who are chicken lovers more than they’re beef eaters.

Revenue enhancement through Chicken escalations by McDonald’s

McDonald’s has been aggressively promoting chicken to lift sales, as poultry is generally less expensive than beef. In an earnings call, CEO Chris Kempczinski said the decline in chicken is crucial to its plan to turn around declining sales. Chicken Big Mac follows the trend of spicy chicken sandwiches and has emerged as one among other variations in the category of chicken-focused innovations.

Origins and Fan Demand: The Chicken Big Mac

McDonald’s has teased the Chicken Big Mac before, offering it in different international markets where customers love it. Available in Miami as part of a U.S. test late 2022 All the way back in 2015 American fans of those snacks were petitioning for a larger release and, now, McDonald’s is delivering.

According to Tariq Hassan, Chief Marketing and Customer Experience Officer for McDonald’s USA, in a recent press release, “ Chicken Big Mac marks the first time we have played with the most notable menu item we have ever created and can bring it to another era of poultry enthusiasts.

McDonalds Marketing Campaign and Pop-Up shops

However, last weekend McDonald’s finally came out as the anonymous owner of a pop-up restaurant in Los Angeles called “McDonell’s.” Chain pop-up guests got a bonus menu including the highly-requested Chicken Big Mac. The event was a part of creative marketing by McDonald’s as it hyped up the sandwich, prior to its official release.

Conclusion

The Chicken Big Mac, available October 10 for a limited time at McDonald’s outlets nationwide, is destined to be wildly popular — and with good reason: Just ask any expat who has sampled the double-stacked delight abroad. First come first serve. Grab now!

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